Business Development Director

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1. POSITION OBJECTIVE - Responsible for developing the strategy and organizing the management of all business activities of Bonario and Ordinaire; ensuring the achievement of revenue, GP, profit, customer development, market expansion, and brand value enhancement targets according to monthly, quarterly, and annual plans. - Play a key leadership role in building a high-performing sales team, developing key customer groups, standardizing sales methods, and ensuring that the brand image is implemented consistently and professionally in line with the Company’s long-term growth direction. 2. KEY RESPONSIBILITIES 2.1. Business Development Strategy - Collaborate with the Board of Directors to formulate business and market development strategies to achieve the growth objectives of Bonario and Ordinaire in each stage. - Develop monthly, quarterly, and annual revenue, GP, profit, pipeline, and business budget plans; ensuring feasibility and alignment with the Company’s resources. - Translate strategic directions into a system of targets, action plans, and specific priorities for each team, area, and customer segment. - Monitor and evaluate implementation results and resource utilization efficiency; promptly propose adjustments to the business strategy when necessary. - Analyze the market, competitors, design trends, materials, and customer behavior to identify growth opportunities, develop the market, and position brand value. 2.2. Market and Customer Development - Lead the development of key customer groups, including architects, designers, developers, contractors, dealers, project clients, and high-end individual clients. - Develop strategies to acquire new customers, reactivate former customers, and increase the customer return rate. - Directly participate in consulting, developing commercial proposals, negotiating, and driving contract signing for major customers or projects of strategic significance. - Develop sustainable relationships with partners, associations, design firms, and parties capable of generating long-term project leads. - Take the lead in promoting cross-selling activities between Bonario, Ordinaire, and related units to optimize revenue and the value generated from each customer. - Control the quality of customer care, the feedback-handling process, and the maintenance of after-sales relationships. 2.3. Revenue and Business Performance Management - Assume full responsibility for the business performance of Bonario and Ordinaire, including revenue, GP, order value, conversion rate, and pipeline effectiveness. - Effectively manage cash flow from business activities by driving contract signing, ensuring payment schedules, and coordinating the timely collection of receivables. - Establish mechanisms to monitor and control sales performance by employee, customer group, project, brand, and stage of the sales process. - Manage the forecast and pipeline; analyze the reasons for won, lost, or delayed opportunities to improve forecasting accuracy and decision-making quality. - Approve or submit quotations, discount levels, commercial terms, and exceptional cases to the competent authority for approval in accordance with the Company’s delegation of authority regulations. - Propose and implement solutions to increase revenue, improve conversion rates, optimize sales costs, and enhance the value generated from each customer. 2.4. Sales Team Management - Lead a strong team and assign markets, customer groups, and scopes of responsibility. - Establish KPIs, sales targets, and development objectives for the Sales team. - Organize periodic meetings, review the pipeline, and evaluate each member’s fulfillment of commitments. - Coach and develop the team’s capabilities in customer prospecting, needs discovery, solution consulting, presentation, negotiation, contract closing, and customer relationship management. - Coordinate with HR in recruitment, training, evaluation, appointment, and building a high-quality team. - Build a proactive, disciplined, responsible, collaborative, and results-oriented work culture. 2.5. System Development, SOPs, and AI Application - Develop, standardize, and periodically review the SOP system for all business and market development activities, ensuring transparency and alignment with the Company’s growth direction. - Control process compliance, data accuracy, and the execution quality of the sales team; promptly correct deviations that affect business performance. - Be responsible for ensuring that customer, opportunity, quotation, order, customer care history, and pipeline data are updated fully, consistently, and on time in the Odoo/CRM system. - Lead the application of AI, dashboards, checklists, and digital tools in customer prospecting, pipeline management, data analysis, report preparation, proposal development, and business decision support. - Evaluate the effectiveness of tools, processes, and improvement initiatives; select and scale solutions that shorten processing time, reduce manual work, and improve team productivity. 2.6. Reporting and Advisory - Provide periodic reports to the Board of Directors on revenue, GP, pipeline, forecast, customers, receivables, team performance, and business risks. - Analyze sales data and propose decisions related to markets, products, selling prices, personnel, and resources. - Advise the Board of Directors on strategies for developing the brands, customers, and product ecosystem of Bonario and Ordinaire. • Cấp bậc: • Loại công việc: