Buyer Growth/CRM Senior Analyst (Temp - 6 months)

(*) NOTE:

Please note that this is a temporary maternity cover role and is not expected to be extended upon completion.

This role will be engaged through Shiseido's designated workforce outsourcing partner.

Due to the high volume of applications received, we regret that only candidates whose qualifications closely match our requirements will be contacted for the next stage of the recruitment process. The review process is expected to take approximately 7-10 working days.

Thank you for your understanding.

Essential business activities expected from this position:

• Be a champion for all new initiatives to drive acquisition (new buyers) & loyalty (retention & reactivate lapsed/list buyers) under total Consumer Experience strategy
• Be responsible for improving the end-to-end journey experience for our buyers on CRM-related systems of both Offline (Shiseido owned CRM’s system for all offline buyers’ transaction called Kizuna) & Online (Ecommerce platforms’ Store membership/ New buyers expansion..)
• Be responsible for the business innovation process/ framework to continuous driving on optimization to maximize effectiveness and sufficiency
• Work closely with all departments to ensure excellent execution of business innovation plan

KEY RESPONSIBILITIES:

Contribute to strategy and planning

• Plan, setup, and launch regular campaigns across all CRM touchpoints in Vietnam with both internal brand team (Offline) & regional & Ecommerce platforms’ Buyers growth team (Online).
• Adopt a customer-first mindset, conceptualize content ideas and work closely with brand team to actualize them into campaigns as part of the customer journey.
• Continuously optimize campaign performance through testing and data analysis.
• Track, measure and report campaign performances.
• Plan & deliver CRM strategies across the brand, encouraging customer retention & customer loyalty, promoting the brand and the new products
• Define clear consumer journey, roles of touchpoints and enablers needed to successfully maximize Consumer Lifetime Value (CLV)
• Contribute to establishing the objective and performance tracking framework and align with relevant stakeholders

CRM system management & execution

• Co-own business with SAPAC (Shiseido Asia Pacific) and being main collaborating partner with CRM system partner, Digital, Brands, ICT, Finance and Legal for anything related to member.
• LMS market lead: Loyalty and campaign management setup, report requirement, data validation, external vendor integration …
• Platform ownership and optimization: master in LMS and support brand team on LMS execution, identifying and proposing system enhancement based on local business needs, system troubleshooting and escalation point (Jira), user access control.
• Data Analytics: ownership of CRM Dashboard and Report as required by local market and business needs (incl. finance & legal matters)
• Data Management and Compliance: implement approved consent clause and privacy notice on channels leading to CRM system registration, managing data integrity in accordance with global and regional guidelines.

Innovation & Conformation

• Review & refresh the integrated acquisition & loyalty initiatives across functions based on the business needs and/ or on the yearly basis
• Collect information, draw conclusions based on analysis, give advice on optimizing existing business, and proposes plans/ corrective actions for cost optimization
• Being stakeholders in any new initiatives or projects focused on improving customer experiences.
• Other tasks assigned by the Line Manager

• Ngày làm việc: T2 - T6 • Giờ làm việc: 08:30 - 17:30 • Cấp bậc: Có kinh nghiệm • Loại công việc: Toàn thời gian