Hà Nội (On-site)
Nghỉ trọn T7, CN
Hạn chót 29/10/2026
Đăng 8 ngày trước
• Minimum 10 years of marketing experience, including at least 3 years in a Head of Marketing/Marketing Director/VP Marketing/CMO role or equivalent.
• Experience in B2C technology, consumer app, marketplace, e-commerce, fintech, edtech, or large-scale digital platforms.
• Strong capabilities in both brand strategy and integrated campaigns; deep understanding of performance marketing, product funnel, and unit economics (CAC, LTV, ROAS, payback).
• Experience managing a portfolio of multiple products/customer groups; experience in product launches, market entry, or turnarounds is preferred.
• Capable of managing large budgets, agencies, and multidisciplinary teams; data-driven decision-making without compromising creative quality.
• Business acumen, ability to influence executive levels and resolve cross-functional conflicts;
Compensation & Benefits
1. Salary, Bonuses, and Income:
• Competitive unlimited income, negotiable based on ability
• Annual bonus
• Salary review and increase once a year
2. Benefits:
• 12 days of annual leave.
• Full insurance coverage after probation, including social insurance, health insurance, and unemployment insurance as per government regulations.
• Annual health check-ups at major hospitals.
• Birthday gifts, welfare policies, Happy Time program, recognition, team building, and regular company trips.
• Project bonuses, performance bonuses, bonuses for holidays and Tet (Lunar New Year), etc.
• Premium accounts for all company products/applications.
• Receive an onboarding gift set upon joining.
3. Opportunities for Personal Development:
• Participate in strategic decisions and have a high degree of autonomy over marketing strategy, branding, campaigns, budget, and team organization within your assigned scope.
• Opportunity to make a significant impact: Lead marketing for a B2C technology product ecosystem with a large user base in Vietnam and many international markets; directly build campaigns and brands capable of creating a clear impact on users and business results.
• In-depth career path: Opportunity to reshape marketing capabilities, build brand architecture, develop outstanding integrated campaigns, and play a crucial role in eUp's next growth phase.
1. Marketing and Branding Strategy
• Develop medium-term marketing strategies and annual/quarterly plans aligned with business strategy, revenue targets, and product portfolio priorities.
• Develop brand architecture, positioning, brand proposition, messaging system, and brand management principles for the company/product.
• Develop strategies for market and channel penetration; clearly define the roles of Brand, Product Marketing, and Performance Marketing.
• Advise the CEO and Board of Directors on customers, market, competition, trends, and growth opportunities.
2. Integrated Marketing Campaigns
• Directly lead the development of the big idea, campaign platform, and integrated Paid-Owned-Earned plan; ensuring both brand strength and impact on user behavior.
• Manage the entire campaign lifecycle: brief, insights, concept, media, production, launch, real-time optimization, and post-campaign review.
• Design campaign portfolios according to objectives: brand building, user acquisition, product launch, market entry, seasonal growth, and reactivation.
• Establish creative standards and quality assessment mechanisms; select and manage agencies/partners, negotiate scope, and evaluate effectiveness.
• Responsible for campaign budget effectiveness, contribution to brand lift, traffic, user acquisition, conversion, and revenue within the assigned scope.
3. Customer Insight, Brand Health, and Go-to-Market
• Build market research, social listening, customer insight, and brand tracking systems; translate data into decisions.
• Lead the go-to-market strategy regarding segmentation, positioning, messaging, launch plan, and channel plan; Product/BU owns the product decision-making and roadmap.
• Collaborate with Product, Data, and BU to understand funnels, conversion barriers, retention, and monetization; propose marketing-related experiments.
4. Performance, Data, and Budget
• Establish metrics and dashboards: awareness/consideration, share of search/voice, traffic, CAC, ROAS, conversion, Marketing ROI, and user quality metrics.
• Allocate and adjust budgets across brands, products, markets, and channels based on agreed-upon strategies, data, and performance thresholds.
• Develop testing discipline: clear hypotheses, baselines, test design, success/stop criteria, and scaling mechanisms.
5. Team Organization and Leadership
• Design a marketing operational model that aligns with the BU structure; clarify responsibilities between the Marketing Center, BU, Product, and Growth.
• Recruit, evaluate, develop, and succeed the team; build capabilities in Brand, Integrated Campaign, Product Marketing, Performance, Content/Creative, and Research.
• Establish processes for briefs, approvals, budget management, measurement, and post-campaign lessons learned.
• Giờ làm việc: 09:00 - 18:00 • Cấp bậc: Giám đốc trở lênNếu bạn đang tìm kiếm vị trí Chief Marketing Officer (CMO) tại Hà Nội, đây là cơ hội làm việc tại Công Ty Cổ Phần Công Nghệ Eup với mức lương cạnh tranh và môi trường làm việc chuyên nghiệp. Ngoài tin tuyển dụng này, Upzi còn cập nhật nhiều việc làm cùng lĩnh vực và địa điểm mỗi ngày.
Annual bonus; project bonuses, performance bonuses, and bonuses for holidays and Tet (Lunar New Year).
Full insurance coverage after probation, including social insurance, health insurance, and unemployment insurance as per government regulations.
Annual health check-ups at major hospitals.
12 days of annual leave.
Cơ hội phát triển sự nghiệp rộng mở
Happy Time program and team-building activities.
Competitive unlimited income, negotiable based on ability.
Salary review and increase once a year.
Birthday gifts and welfare policies.
Premium accounts for all company products/applications.
Onboarding gift set upon joining.
Participation in strateg
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