Consumer Market Insights Specialist / Assistant Manager

1. Lead Consumer & Market Research and Prioritize CMI Demand

• Evaluate and prioritize research requests based on business impact, strategic importance, urgency and existing insight availability.

• Challenge briefs, clarify the underlying business question and determine whether new research or existing evidence is the best solution.

• Independently lead qualitative and quantitative research from problem definition, methodology and agency selection through fieldwork, analysis and recommendations.

• Lead consumer connect sessions end to end, from discussion-guide preparation and moderation through synthesis and reporting.

• Manage agencies, research budgets and the project pipeline, escalating major trade-offs and avoiding low-value or duplicative work.

2. Synthesize Data and Generate Proactive Business Insights

• Integrate consumer, shopper, category, brand, competitive and business information to build a holistic market view.

• Identify patterns, root causes, emerging trends and opportunities, moving beyond descriptive findings to explain what matters and why.

• Proactively monitor consumer behavior, category development and competitive activity to surface opportunities before formal requests arise.

• Translate evidence into clear business implications and actionable recommendations that guide decisions and priorities.

3. Act as CMI Business Partner to Cross-Functional Stakeholders

• Serve as the primary CMI partner to Marketing, Commercial, Finance and Regional stakeholders.

• Understand business priorities and proactively identify where consumer and market evidence can improve decision quality.

• Bring an objective consumer and market perspective into key planning and business discussions.

• Challenge assumptions constructively and influence decisions through clear, evidence-based recommendations.

• Communicate insight narratives effectively across functions and seniority levels, adapting the message to the audience.

4. Develop Integrated CMI Analytics and Automate Recurring Reporting

• Develop and continuously improve Power BI dashboards and integrated CMI analytical tools that provide timely, decision-relevant information.

• Integrate CMI and business data into consistent analytical views with clear definitions, governance and user-friendly visualization.

• Own and automate Nielsen reporting and recurring CMI performance tracking to improve speed, accuracy and consistency.

• Build alerts and exception views that highlight significant trends, anomalies and performance gaps for further investigation.

• Simplify data structures and reporting processes to reduce manual preparation and increase time available for analysis.

5. Build CMI Capability and Ways of Working

• Establish and improve CMI research standards, templates and ways of working.

• Build stakeholder capability to interpret consumer and market information and move from data → insight → implication → action.

• Capture, organize and promote reuse of previous research and organizational learning.

• Share relevant methodologies, insights and best practices across local and Regional CMI stakeholders.

• Strengthen a consumer-centric, evidence-based decision-making culture across the organization.

• Ngày làm việc: T2 - T6 • Giờ làm việc: 9:00 - 18:00 • Cấp bậc: Nhân viên (associate) • Loại công việc: Thời vụ