Customer Strategy & Planning Assistant Manager - General Trade

Main Responsibilities

1) Be accountable for the development and implementation of trade category plan for general trade channel

•Translate customer & shopper insights into business building opportunities within specific customers/channels.

•Build customers/channels specific trade plans to align with total trade category plan and deliver category & brand objectives.

•Identify trade spend opportunities & risks and allocate budgets accordingly.

•Work with in-country CBD team to ensure excellent trade plan deployment & in-store activation.

2) Work hand-in-hand with Marketing Team in (re-)launch and consumer promotion activities

•Work out the brief for BTL agencies and sales team.

•In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store.

3) Work hand-in-hand with Shopper Marketing Team in developing and executing category/schematic shopper promotions

•Lead scheme proposal and execution (POSM production, gift sourcing & delivery OTIF).

•Conduct ROI and post-promotion evaluation.

4) Work out monthly rolling forecast for assigned channel through S&OP cycles

•Prepare promotion sell-out volume with attention to market intelligence information & current business performance.

• Prepare input for Brand and build incremental sales volume.

• Ngày làm việc: T2 - T6 • Giờ làm việc: 09:00 - 18:00 • Cấp bậc: Nhân viên (associate) • Loại công việc: Toàn thời gian