Consumer Market Knowledge Manager

Lương không công khai

Quận 1, Hồ Chí Minh (On-site)

Nghỉ trọn T7, CN

Hạn chót 03/12/2026

Đăng 9 ngày trước

Ít hơn 20 ứng viên

Yêu cầu công việc

- Bachelor’s degree in business administration / marketing or related major.

- At least 3 - 5 years’ working experience in research, FMCG is a must.

- Advanced research skills (Qualitative research is preferred).

- Good sense of business and passionate to contribute to business result.

- Leadership skills and Strong stakeholder management skills, able to lead and drive actions.

- Good at relationship building, able to talk in the same language with consumers.

- Good at listening, Empathetic and curious to find deep insights.

- Capable of analyzing big amount of data and creating a strategic suggestion to the business.

- Intermediate Marketing knowledge is a plus.

- Good analytical, effective communication, collaboration & problem-solving skills.

- English proficiency in both speaking and writing skills

- Good at Microsoft Word, Excel, Outlook, and PowerPoint.

Yêu cầu nên có

Qualitative research Intermediate marketing knowledge

Công việc cụ thể là gì?

Job Summary

The CMI Manager is responsible for:

(1) Identify consumer’s unmet needs and potential segment for brands to enter and win in that segment;

(2) Propose actions for market fightings based on brand status & competitive landscape;

(3) Define and describe new products development to serve new unmet needs via

consumer exploration;

Job Responsibilities

- Define I&O (Issue & Opportunities) to propose Jobs to be done for brands and category onwers.

- Develop and implement market research initiatives (category, consumers, competitors, customers, influencers).

- Monitor brand equity & build up insights for brand communication

- Define unmet needs and explore consumer insights through both quantitative and qualitative research.

- Describe products features & eAectively communicate with stakeholders, define suitable solutions/ identify technology, model needed... to develop a total oAer to satisfy consumer's needs

- Coach team and develop team members.

• Cấp bậc: Quản lý • Loại công việc: Toàn thời gian

Quyền lợi có gì?

Lương thưởng

13th payment

Khác

Attractive Performance Bonus