E-Commerce Manager

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- The E-Commerce Manager leads the marketplace and digital marketing team to drive revenue growth, marketplace performance, and online brand presence across Amazon platforms. This role owns end-to-end e-commerce strategy - from sales performance, product listings, and marketing campaigns to data-driven decision-making - while leading and developing the E-Commerce Sales members, Performance Marketing Supervisor/Expert, and broader team to achieve sustainable business growth. - Responsibility 1: Marketplace Sales & Performance Management - Oversee daily, weekly, and monthly sales, traffic, CVR, inventory, pricing, and promotion performance on Amazon; ensure GMV/revenue targets are achieved and escalate risks to senior management. - Responsibility 2: Digital Marketing & Performance Marketing Strategy - Direct digital marketing and paid advertising strategy (Amazon PPC) across marketplaces; manage advertising budget allocation and drive AI adoption and marketing automation to optimize efficiency and achieve target ROAS/TACOS. - Responsibility 3: Content, Listing & SEO Strategy - Oversee product listing quality and content strategy (SEO, A+ Content, images, keywords) and ensure brand consistency across marketplaces. - Direct content marketing (blog posts, videos, infographics) and SEO strategy to drive traffic, engagement, and search visibility, in alignment with brand messaging and audience needs. - Responsibility 4: Market & Competitor Analysis - Direct market research and competitor analysis (pricing, promotions, rankings, assortment, and trends) to identify growth opportunities and risks; translate insights into actionable strategy. - Responsibility 5: Data Analysis & Reporting - Oversee performance reporting and analytics across sales, marketing, and marketplace operations; ensure data accuracy and provide data-driven recommendations to senior leadership. - Responsibility 6: Team Management & Development - Lead, coach, and develop the E-Commerce Leader, Performance Marketing Supervisor/Expert, and broader team; assign tasks, monitor performance, and build team capability. - Responsibility 7: Cross-functional Collaboration & Stakeholder Management - Collaborate with Product, B2B, Logistics, CS, Planning, and other HODs to ensure smooth marketplace operations; align e-commerce strategy with company-wide business goals. - Perform other tasks as assigned by senior management. • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: