Key Account Manager – OTC Channel / Pharmacy Chains

Công việc cụ thể là gì?

- The Key Account Manager – OTC Channel will lead the development and execution of commercial strategies across three core segments: Pharmacy Chains, Wholesalers/Pharma Companies, and Independent Pharmacies. - This role plays a pivotal part in driving sustainable revenue growth, maximizing market coverage, optimizing trade strategy execution, and achieving sales targets while maintaining healthy channel dynamics. Roles & Responsibilities 1. Channel Strategy & Account Management - Formulate and execute annual business plans for assigned key accounts and channels. - Build, maintain, and strengthen strategic relationships with pharmacy chain HQs, top wholesalers, and key independent pharmacy customers. - Lead negotiations for commercial agreements, trade terms, promotions, and Joint Business Plans (JBP). - Monitor channel pricing strategies and proactively minimize cross-channel conflicts. 2. Pharmacy Chain Management - Collaborate closely with Procurement and Category Management teams of major pharmacy chains. - Ensure effective product listing, expand portfolio assortment, and drive excellence in promotional execution. - Track and analyze sell-in and sell-out performance, recommending and implementing corrective actions when necessary. 3. Wholesale Management - Manage distributor inventory levels and track secondary sales performance. - Develop trade initiatives to improve market coverage and optimize product availability. - Coordinate with internal cross-functional teams to align forecasting and demand planning activities. 4. Independent Pharmacy Development - Identify, segment, and prioritize high-potential independent pharmacies. - Develop targeted customer engagement programs to increase pharmacist recommendations and product uptake. - Support field force execution standards and assist in capability building regarding commercial trade standards. 5. Business Development & Execution - Identify new business opportunities and untapped potentials across all pharmacy channels. - Execute sales and marketing programs in perfect alignment with company strategic objectives. - Monitor market trends, competitor activities, and provide regular channel performance reviews and business analysis to senior management. 6. Compliance and Ethical Standards - Ensure all activities comply with company policies, local regulations, and ethical standards. • Cấp bậc: • Loại công việc: