Manager, Product Proposition

PURPOSE:

FWD Vietnam’s vision is “Changing the way people feel about insurance.” A key part of bringing this vision to life is creating simple, innovative and customer-led propositions that make insurance more relevant and valuable to customers.

The Product Propositions Manager is responsible for translating customer, market and distribution insights into differentiated and commercially compelling propositions that deliver customer value, distribution success and sustainable business growth.

The role owns the proposition journey from concept and product design through positioning, go-to-market, launch and post-launch optimization, working closely with Distribution, Marketing, Product Development and other key stakeholders.

Success means creating propositions that solve meaningful customer needs, stand out in the market, are compelling for distributors to sell, and deliver measurable customer and commercial outcomes.

KEY ACCOUNTABILITIES

1. Proposition Strategy & Commercial Development

 Lead the end-to-end proposition design process, translating customer, distribution and market insights into differentiated and commercially attractive product propositions.

 Identify customer needs, market gaps and new proposition opportunities through customer research, competitive intelligence, market trends and distribution insights.

 Define the customer value proposition, target segments, commercial rationale, positioning, key differentiators and value-added services for new products and enhancements.

 Partner closely with Distribution to understand customer behaviour, sales dynamics, channel priorities and frontline needs, translating these insights into proposition design and commercialization actions.

 Develop and present strategic product and proposition proposals to the monthly Product Management Committee, providing clear recommendations and commercial rationale to support decision-making.

2. Go-to-Market & Product Launch

 Develop channel-specific propositions and product customization to maximize relevance, differentiation and marketability across FWD’s distribution channels.

 Lead integrated go-to-market planning and execution for new products and propositions in partnership with Distribution, Marketing and other key stakeholders, ensuring timely delivery, quality and strong commercial activation.

 Develop compelling customer propositions, product positioning, sales stories and marketing materials that clearly communicate customer benefits and competitive differentiation.

 Drive distribution readiness and adoption through train-the-trainer programs, sales engagement, launch communications, sales tools and product marketing materials.

 Ensure each launch has a clear target customer, sales story, channel strategy, launch plan and success measures, with strong alignment across key stakeholders.

3. Product Performance & Optimization

 Drive product performance and product mix in support of overall business, customer and distribution objectives.

 Monitor key product performance indicators and identify opportunities to improve sales momentum, distribution adoption, customer relevance and competitiveness.

 Conduct structured post-launch reviews covering sales performance, customer feedback, distribution feedback and market competitiveness, translating findings into clear optimization actions.

 Conduct quarterly market and competitor reviews to identify emerging customer needs, market trends, proposition gaps and new commercial opportunities.

 Recommend and drive product enhancements, proposition changes and commercialization actions based on performance data and market insights.

• Ngày làm việc: T2 - T6 • Giờ làm việc: 08:30 - 17:30 • Cấp bậc: Quản lý • Loại công việc: Toàn thời gian