Media Leader

Lương không công khai

Hồ Chí Minh (On-site)

Nghỉ trọn T7, CN

Hạn chót 08/11/2026

Đăng 11 ngày trước

Yêu cầu công việc

• Experience: 5-7 years in Media planning/buying, with at least 2 years in a leadership role (Brand-side or Agencies preferred).

• Bachelor’s degree in Marketing or related fields.

• Technical Expertise: Deep understanding of the Vietnamese media landscape, including both Digital performance metrics and Offline placement strategies.

• Strategic Thinking: Ability to analyze market trends and consumer behavior to allocate budgets effectively across diverse channels.

• Analytical Skills: Strong data-driven mindset to evaluate complex sponsorship deals and agency reports.

• Soft Skills:

o Open-minded & Growth-oriented: Always staying updated with new media tech and non-traditional platforms.

o Flexibility & Adaptability: Ability to thrive in a fast-paced environment and pivot strategies quickly when market conditions change.

o Stakeholder Management: Exceptional communication skills to collaborate across departments and influence senior leadership.

Yêu cầu nên có

Experience on the brand side or at agencies

Công việc cụ thể là gì?

The Media Leader will be responsible for developing and executing a comprehensive integrated media strategy. This role requires a strategic thinker who can bridge the gap between Digital (Performance/Online) and Offline (OOH, TV, LED, etc.) channels. Another key focus of this position is managing and evaluating Partnerships and Sponsorships to ensure brand investments deliver maximum impact.

KEY RESPONSIBILITIES

• Integrated Media Strategy: Develop and manage end-to-end media plans that align with brand objectives, ensuring a seamless customer journey across all touchpoints.

• Digital & Performance Management: Oversee digital advertising campaigns (Facebook, Google, TikTok, Programmatic, etc.) to drive awareness, traffic, and high-conversion ROI.

• Offline Media Execution: Lead the planning and implementation of traditional media including TVCs, Billboard/OOH, and LED Frames, ensuring optimal reach and frequency.

• Sponsorship & Partnership Evaluation: Assess and vet sponsorship proposals (TV shows, events, entertainment programs).

o Define frameworks to evaluate the effectiveness (Media Value, Brand Health, ROI) before, during, and after sponsorship execution.

• Team & Agency Leadership: Directly manage, mentor, and develop a team of 3 media specialists.

o Collaborate with and hold the Media Agency accountable for quality, cost-efficiency (negotiation/buying), and timely delivery.

• Cross-functional Collaboration: Partner closely with others MKT functional team and Sales teams to ensure media plans are synchronized with creative assets and commercial goals.

• Ngày làm việc: T2 - T6 • Giờ làm việc: 9:00 - 17:30 • Cấp bậc: Có kinh nghiệm • Loại công việc: Toàn thời gian

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