Product Executive

Key Responsibilities

• Support the build-up of a dedicated product merchandising function for the Vietnam market, as product strategy and assortment decisions transition from the Singapore regional office to a Vietnam-specific commercial merchandising strategy.

• Conduct ongoing market research and competitor analysis (sports, fashion and general market trends) to inform decisions on distribution channel, product assortment, pricing and launch timing.

• Develop and manage product assortment plans for the Vietnam market, ensuring the product mix reflects local market demand.

• Monitor product performance against sales data (sell-in, sell-through, stock levels) and recommend assortment adjustments accordingly.

• Partner with Sales and Marketing teams to develop and execute product strategies aligned with market needs.

• Coordinate with Visual Merchandising teams to ensure products are presented effectively in partner stores and online channels.

• Manage product pricing strategy and seasonal line transitions.

• Attend seasonal product strategy meetings in Japan to understand upcoming global/seasonal product direction and localize it for the Vietnam market.

• Liaise regularly with distribution partners and internal stakeholders to capture market demand signals.

• Coordinate with suppliers/vendors as needed to support timely product delivery, in collaboration with relevant internal functions.

• Prepare consolidated merchandising reports and act as the primary point of communication with Global HQ in Japan on MD-related matters.

• Contribute to establishing MD processes, tools and reporting standards to lay the foundation for a long-term Vietnam MD team as the function scales.

• Perform other related tasks as assigned by the line manager.

• Giờ làm việc: 09:00 - 18:00 • Cấp bậc: Nhân viên (executive)