Product Marketing Manager

Công việc cụ thể là gì?

Overall Purpose The Product Marketing Manager is accountable for managing existing and new product portfolio and is the champion of new product development (STM) and commercialization process in Vietnam. Duties and Responsibilities Product portfolio management - Understand the needs, issues, and opportunities of our key customers and segments, and their customers (consumers) - Be accountable for new application opportunities for Rich’s product portfolio by developing sound understanding of the market and industry trend, product attributes of each product category and conduct product/receipt testing in order to maximize product application - To conduct market visits on a regular basis - Track, monitor and manage the vitality of the product portfolio management - To ensure customers get good and right products which are within specifications from manufacturing to end-user level - Investigates and resolves product quality issues as required - To develop product P&L New product development - Develop new product ideas to nurture PLC process for growth - To initiate new product development, line extensions & market development activities - To be responsible for product sampling, compliance/regulatory issues management - Monitors initial forecasts of new products and makes recommendations for adjustments for the first year product in the market - Prepares pricing proposals for approval - Work with functional department associates to generate good product sales performance - Leads and conduct “Voice Of Customer” to improve customer understanding to identify new product opportunities gaps that satisfy customer needs - To collect information on market trend and competition on an ongoing basis. Marketing plan development - To contribute to the development and implementation of annual marketing plans - To assist in the planning, development and execution of Indonesia PR/consumption programs - To build Rich’s Customer Care Centre as the expert in NDWT by coordinating and developing workshops and seminars to enhance customers’ skills and knowledge - Assists with coordination of special department projects - Benchmark studies, focus groups & related research projects - Coordinate internal distribution of literature - Coordinates distributing of market information from marketing department to all related areas Co-ordination between field, Regional Marketing and HQ - To maintain close communication with key associates to ensure adequate understanding of progress, problems or changes - To help improve and maintain a systematic and clear communication between field associates, Regional Marketing and HQ • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: