Product Marketing (Product & Sales Management)

The employee’ s roles and responsibilities include, but not limited to the following tasks:1. Sell-in / Sell-out management

Analyze & manage sell-in/out progress and program

Follow up sales performance, COI & propose solutions

Develop the ideas to push sales

Evaluate program effectiveness (ROI)

2. Channel Management

Handle channel conflicts

Manage minimum price between channels

Develop & manage oriented program for each channel

Review account plan & performance monthly/quarterly

3. Supply check

Check & calculate forecast

Co-ordinate with Demand Planning team to ensure no shortage

Manage long-term inventory

4. Price (LG & competitors): Cooperate with Marketing PIC in:

Analyzing competitors’ price & specs

Price positioning, setting & registration

5. Market sensing: Cooperate with Marketing PIC in:

Monitoring sell-out program of competitors

Developing counterattack plans for competitors’ programs (nationwide & by channel)

6. Marketing promotion plan: Finalize quantity, budget and other sales related issues (e.g. Compensation quantity/scheme) for Marketing PIC to develop promotion plan