[Scg-Cbmv HCM] Senior Product Marketing (Cement & Building Materials)

Công việc cụ thể là gì?

1. Product Marketing & Strategy - Build positioning, messaging, and Go-to-market plans for new products or new market segments or penetration new markets. - Develop specialized marketing solutions for special projects (work with R&D) - Develop Cross-selling Strategies and action. 2. Customer Engagement - Propose and allocate budget for engagement activities (Small Group Events, Trip Tours, Loyalty programs) and coordinate with the Brand team to ensure high-quality execution. 3. Brand Visibility - Manage the end-to-end process of Shop Signboards, POSM deployment, and premium gifts to ensure brand consistency in the South. 4. Market Intelligence - Conduct market research and fieldwork to understand Mason/Contractor/Dealer insights, identifying gaps and opportunities for new product features or services. - Channel Efficiency: Analyze and optimize dealer/distributor performance to ensure the right product mix is available for the right segment. - Identify and penetrate new potential sales channels or niche markets for Mortar products. 5. Performance Analytics - Assess Channel Performance & Product Mix (sales volume portfolio suitability for each dealer segment) to ensure the right products are offered to the right customers. - Analyze Cross-selling Effectiveness. - Consolidate insights from Masons/Contractors and Dealers regarding product performance versus competitors to refine sales tactics and product positioning. - Measure Strategic Segment Growth: Track penetration and volume growth in targeted niche markets and specialized project channels to evaluate long-term development success. • Cấp bậc: Có kinh nghiệm • Loại công việc: Toàn thời gian