Senior Product Marketing & GTM Executive

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Summary The Product Marketing & GTM Group Executive is responsible for supporting Product Marketing and Go-to-Market activities for the Small Home Appliance category in Vietnam. The role works closely with Product Management, Sales, Trade Marketing, Brand & Digital Marketing and other relevant teams to ensure product launches, communication materials, retail execution and market activities are delivered effectively and on time. 1. Market & Consumer Understanding ✓ Conduct regular market and competitor research for the SHA category. ✓ Monitor competitor products, technologies, price segments, promotions, communication and retail activities. ✓ Collect consumer and market insights from Sales, dealers, retail stores and PG teams. ✓ Prepare competitor comparisons, category updates and market summaries. 2. Product Coordination ✓ Coordinate with Product Division and relevant teams to follow up product information, launch timelines and readiness. ✓ Consolidate product specifications, USPs, usage information, certifications and approved claims. ✓ Prepare product presentations, comparison sheets, FAQs and sales toolkits. ✓ Ensure product information and communication are accurate and consistent. ✓ Follow up on product-related issues and coordinate clarification or resolution. 3. GTM Planning & Execution ✓ Support the GTM & Product Marketing Lead in developing category and new product launch plans. ✓ Build and maintain launch timelines, checklists and cross-functional trackers. ✓ Coordinate with Sales, Trade Marketing, Brand & Digital Marketing, Retail, Training and Service teams. ✓ Follow up on deliverables, deadlines, dependencies and potential risks. ✓ Monitor execution progress and recommend corrective actions when required. 4. Product Communication & Content ✓ Support product positioning, key messages and communication materials. ✓ Prepare briefs and coordinate with agencies for key visuals, digital content, KOL/PR materials and product videos. ✓ Review localized product content for accuracy and consistency. ✓ Ensure consistent product information across digital, e-commerce and retail channels. ✓ Manage working files, approvals and final marketing assets. 5. Retail & Sales Enablement ✓ Coordinate product POSM, display materials, sales decks and training materials. ✓ Work closely with Trade Marketing and Sales to support retail visibility and market execution. ✓ Follow up on POSM deployment, display status and market feedback. ✓ Support product training and information-sharing sessions. ✓ Consolidate feedback from Sales, PG teams and dealers. 6. Performance Tracking & Reporting ✓ Track product launch execution and marketing performance against agreed KPIs. ✓ Consolidate retail execution, communication performance, market feedback and relevant business indicators. ✓ Prepare weekly/monthly category reports and post-launch reviews. ✓ Identify key learnings, issues and opportunities and recommend follow-up actions. • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: