Senior E-Commerce Executive
Lương không công khai
Hồ Chí Minh (On-site)
Nghỉ trọn T7, CN
Hạn chót 06/12/2026
Đăng 6 ngày trước
Yêu cầu công việc
Requirements
- At least 3 years of e-commerce experience, including 2 years of hands-on experience managing and optimizing performance ads on Shopee and/or TikTok. Experience across both platforms is preferred.
- Practical experience in onsite and offsite advertising, with a clear understanding of the customer journey from exposure and clicks to purchase.
- Experience developing promotion plans and evaluating their commercial effectiveness.
- A solid understanding of the relationship between sales, advertising costs, promotion investment, platform fees, and margins.
- Strong Excel or Google Sheets skills, with the ability to analyze data and provide clear recommendations.
- Experience supporting store operations and executing major platform campaigns.
- Proactive, detail-oriented, and accountable for budgets, accuracy, and execution.
- Strong coordination skills and the ability to work effectively within a team.
- Experience in kitchenware, home and living, lifestyle, consumer goods, or premium brands is an advantage.
Key Performance Indicators
- Sales and target achievement on Shopee and TikTok Shop.
- Advertising efficiency, including ROAS, advertising cost as a percentage of sales, and conversion rate.
- Promotion effectiveness, including sales generated, promotion investment as a percentage of sales, and margin performance.
- Budget adherence, execution accuracy, and timely campaign delivery.
Yêu cầu nên có
Experience across both Shopee and TikTok Experience in kitchenware, home and living, lifestyle, consumer goods, or premium brands
Công việc cụ thể là gì?
Focus: Performance Ads & Promotion Planning
Key Platforms: Shopee & TikTok Shop
Position Overview
Drive sales growth on Shopee and TikTok Shop through hands-on management of onsite and offsite advertising, promotion planning, and investment control. Work closely with other team members to support daily e-commerce operations and effective campaign execution.
Key Responsibilities
1. Performance Advertising
- Plan, execute, and optimize advertising campaigns across Shopee and TikTok in line with sales targets and approved budgets.
- Manage onsite advertising to increase product visibility, attract shoppers, and drive conversions within each platform.
- Execute offsite advertising to drive external traffic to stores and product pages, with appropriate performance tracking.
- Allocate and adjust budgets across platforms, campaigns, and product groups based on business priorities and actual performance.
- Monitor GMV, ad spend, ROAS, CPC, CTR, and conversion rates; identify performance gaps and take action to improve results.
- Work with Content, Livestream, and Affiliate teams to identify suitable content, products, and offers for advertising.
- Test new creatives, products, and campaign approaches to improve advertising efficiency.
2. Promotion Planning & Investment Control
- Develop monthly promotion plans and proposals for major platform campaigns, product launches, and other business activities.
- Recommend focus products, promotional prices, vouchers, gifts with purchase, and campaign mechanics.
- Calculate planned promotion investment, including discounts, brand-funded vouchers, gifts, and other related costs.
- Assess the impact of promotions on sales, net selling prices, and margins, ensuring alignment with approved budgets and commercial policies.
- Track actual spending against plans, monitor overlapping offers, and address any spending beyond approved levels.
- Review campaign results and recommend improvements to future promotion plans.
3. E-commerce Operations Support
- Work with team members to set up and verify prices, vouchers, gifts, product information, and promotional offers.
- Monitor stock availability for advertised and promoted products, and coordinate adjustments when needed.
- Support platform campaign registration, store preparation, and pre-launch checks.
- Coordinate with order management, customer service, and logistics teams to resolve issues affecting the shopping experience and campaign performance.
- Support other daily e-commerce operations as assigned, based on team needs.
4. Analysis & Reporting
- Prepare regular reports on sales, advertising performance, and promotion investment.
- Analyze results by platform, campaign, and product group, and translate findings into clear action plans.
- Coordinate with platform representatives and relevant partners to identify growth opportunities and improve business performance.
Quyền lợi có gì?
Học hỏi & phát triển
Opportunity to grow in a fast-developing market
Văn hoá công ty
Dynamic and entrepreneurial working environment
Khác
Be part of a globally recognized 300-year German premium brand. Exposure to both retail and social-commerce operations.
