Senior E-commerce Specialist/ Chuyên Viên Cao Cấp Thương Mại Điện Tử

Công việc cụ thể là gì?

1. Overall Job Responsibilities/Nhiêm vụ Tổng quát của Công việc: Build, operate, and continuously optimize the company's e-commerce ecosystem, including websites, digital channels, online advertising, and customer conversion funnels. This position is responsible for driving online revenue growth through data-driven decision making, website performance optimization, customer journey analysis, conversion rate improvement, and effective management of digital marketing and e-commerce activities. 2. Key Job Duties/Các nhiệm vụ chính - Manage and optimize the company e-commerce website, including product pages, checkout flow, payment methods, content, and customer experience. - Analyze and optimize the end-to-end customer journey (Traffic → Landing → Cart → Checkout → Payment → Purchase) to improve conversion rates and online sales performance. - Manage and monitor Google Analytics, Google Tag Manager, Meta Pixel, conversion tracking systems, and performance dashboards. - Plan, implement, and optimize digital advertising campaigns across Google, Meta, TikTok, and other channels to maximize ROAS and acquisition efficiency. - Identify conversion bottlenecks and propose UI/UX, content, checkout, and payment improvements based on data analysis and customer behavior insights. - Monitor key e-commerce KPIs, prepare business performance reports, competitor analysis, and recommendations for continuous improvement. - Coordinate with Marketing, Design, Content, Customer Service, and external vendors to ensure smooth e-commerce operations and customer experience. • Ngày làm việc: T2 - T6 • Giờ làm việc: 08:00 - 17:00 • Cấp bậc: Có kinh nghiệm • Loại công việc: Toàn thời gian