Senior Onsite & S-Com Growth Executive

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I. GENERAL INFORMATION - Job Title: Senior - Onsite Growth Digital Marketing - Department: E-Commerce - Direct Reports: Head of E-Commerce II. FBO (What are the primary functional business objectives for this position?) a. Key Responsibilities: 1. S-com Channel Growth & Execution (Social Commerce – 40%) - Develop and execute growth strategies for social commerce channels — TikTok Shop, Shopee Live, and Facebook/Zalo social selling — including storefront, listing, and campaign management (flash sales, vouchers, bundle deals). - Plan and run livestream commerce sessions: content scripting, host/KOC coordination, scheduling, and GMV target setting. 2. Onsite Growth Strategy & Execution (Onsite – 30%) - Develop and implement onsite growth strategies — banners, landing pages, product pages, onsite search, checkout flow, and personalization/UX — to increase engagement, conversion, and sales on MOI's owned e-commerce site. - Run A/B testing and leverage AI-driven recommendations and customer segmentation to continuously optimize the onsite experience. - Track onsite performance metrics (CTR, bounce rate, conversion rate) using tools like Google Analytics and Hotjar, and turn insights into actionable improvements. 3. Data-Driven Performance Optimization (15%) - Monitor and report key performance metrics across both channels (GMV, conversion rate, ROAS, average order value, livestream engagement). - Provide data-driven recommendations to optimize Onsite and S-com campaigns and drive sustained channel growth. 4. Cross-functional Collaboration (15%) - Coordinate with Paid Media, SEO, CRM, Content/Influencer, and Product teams to ensure an integrated marketing approach across Onsite and S-com channels. - Work with developers on onsite marketing tools, and with the Content/Influencer team to source creative assets for S-com campaigns. - Align Onsite and S-com initiatives with email, social media, and paid advertising campaigns. b. KPIs: - GMV Contribution – S-com Channel (TikTok Shop, Shopee Live, livestream) - GMV Contribution of Onsite Channel - Conversion Rate (Onsite & S-com) - ROAS c. Interdepartmental communication: - Primary contacts: Marketing team, Content/Influencer team, Finance team - With whom: Marketing Manager; Content/Influencer Lead; Chief Accountant - Purpose: Scale up MOI's Owned E-commerce and Social Commerce channels - How often: Daily / weekly / monthly / quarterly • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: