Shopper Analytics & Category Growth Specialist

Lương không công khai

Hồ Chí Minh (On-site)

Nghỉ trọn T7, CN

Hạn chót 09/12/2026

Đăng 3 ngày trước

Yêu cầu công việc

Education & Experience

  • Bachelor’s degree in Economics, Commerce, Marketing, Business Administration, Supply Chain Management, or related disciplines.
  • 2-5 years of experience in Trade Marketing, Category Management, Commercial Planning, Demand Planning, or Business Analysis.
  • Prior experience in FMCG, fresh food, modern trade, supermarkets, or retail chain businesses is highly preferred.

Functional Competencies

  • Strong analytical skills with the ability to evaluate sales performance across SKUs, stores, regions, and distribution channels.
  • Good understanding of category management, inventory turnover, demand forecasting, and sell-in/sell-out performance metrics.
  • Strong commercial mindset with the ability to identify business drivers, diagnose sales performance issues, and recommend growth initiatives.
  • Proficient in Microsoft Excel; experience with Power BI, SQL, or other data analytics tools is an advantage.
  • Ability to work with large datasets, generate actionable insights, and translate findings into business recommendations and action plans.

Personal Attributes

  • Strong analytical thinking and problem-solving capabilities.
  • Proactive, data-driven, and highly responsive to market trends and business performance indicators.
  • Excellent cross-functional collaboration skills with the ability to manage multiple priorities simultaneously.
  • Comfortable working in a fast-paced, results-oriented environment with changing business demands.

Preferred Candidate Background

Candidates from the following functions are strongly encouraged to apply:

  • Category Management / Category Development
  • Commercial Planning
  • Demand Planning / Supply Planning
  • Revenue Growth Management (RGM)
  • Business Analytics (Retail or FMCG)

Yêu cầu nên có

Prior experience in FMCG, fresh food, modern trade, supermarkets, or retail chain businesses Experience with Power BI, SQL, or other data analytics tools Experience in Category Management or Category Development Experience in Commercial Planning Experience in Demand Planning or Supply Planning Experience in Revenue Growth Management (RGM) Experience in Business Analytics (Retail or FMCG)

Công việc cụ thể là gì?

A. Role Expectations

• Lead and execute Trade Marketing activities to:

o Increase product distribution and market coverage

o Drive sales performance across assigned channels

• Optimize brand visibility and merchandising effectiveness at point of sale

• Manage and control Trade Marketing budget efficiently for assigned areas/channels

B. Key Responsibilities

• Trade Program Planning & Execution

o Design and implement promotion programs for distributors and dealers to optimize sell-in volume

o Develop incentive and reward schemes (monthly/quarterly) for retailers and store owners

o Build detailed activity plans for the traditional trade channel, ensuring alignment across product categories

o Monitor program execution in the market to ensure correct targeting and effectiveness

• Sales Growth & Target Management

o Allocate and manage Trade Marketing budget to achieve volume and market share targets

o Collaborate closely with Field Sales teams to:

 Understand market needs

 Provide timely sales tools and activation programs

o Support new product launches with a focus on rapid distribution expansion in traditional channels

• Market Analysis & ROI Evaluation

o Analyze sales data periodically to evaluate promotion ROI and propose improvements

o Track competitor pricing and promotion activities to recommend timely responses

o Conduct in-depth reports on shopper behavior to optimize trade strategies

• Cross-functional Coordination

o Work with Supply Chain to forecast demand for major promotions and avoid stock shortages

o Ensure all Trade Marketing activities comply with company financial processes and integrity standards

• Other Tasks

o Perform additional assignments as directed by Line Manager

• Cấp bậc: Có kinh nghiệm • Loại công việc: Toàn thời gian

Quyền lợi có gì?

Lương thưởng

Lương cạnh tranh theo năng lực, lương tháng 13, thưởng thành tích năm

Bảo hiểm & sức khoẻ

Bảo hiểm sức khỏe, bảo hiểm tai nan, xe đưa rước nhân viên

Học hỏi & phát triển

Phép năm 14 ngày/ năm, chế độ đào tạo và phát triển nghề nghiệp