Trade Marketing Manager (FMCG / Cosmetic)
Hồ Chí Minh (On-site)
Nghỉ trọn T7, CN
Hạn chót 29/11/2026
Đăng 13 ngày trước
Yêu cầu công việc
Requirements and Skills :
• Bachelor’s degree in Marketing, Business Administration, Economics, or related fields.
• 5+ years of experience in Trade Marketing, Channel Marketing, Shopper Marketing,
o or Commercial Marketing, preferably in FMCG, Beauty.
• Strong understanding of Retail, E-commerce and their shopper dynamics.
• Experience in managing trade promotions, channel activations, POSM/VMD, and trade investment.
• Strong negotiation and stakeholder management skills across Sales, Brand, Finance, agencies, and
o external partners.
• Strong project management and planning skills, with the ability to manage multiple channels and
o priorities simultaneously.
• Strong strategic planning, analytical, and commercial problem-solving skills, with the ability to independently identify issues, develop options, make recommendations, and translate insights into actionable trade strategies.
• Collaborative, proactive, agile, and results-oriented, with strong ownership and accountability.
KPIs & Criteria of Success :
• Trade investment efficiency: ROI, sell-out performance, sale uplift.
• Quality and timeliness of execution.
• Budget discipline: actual vs committed vs approved budget.
• Clarity and usefulness of reporting and business recommendations.
• Cross-brand prioritization and ability to protect key business priorities.
• Compliance with brand and channel execution standards.
Yêu cầu nên có
Experience in FMCG or Beauty is preferred
Công việc cụ thể là gì?
The Trade Marketing Manager is responsible for translating brand strategy into channel-specific and O2O activation plans across retail, e-commerce along with optimizing promotions, visibility, and shopper experience to accelerate sell-out and sustainable business growth.
Scope of Responsibilities
• Strategy & Business Alignment :
• Develop trade marketing strategies and priorities aligned with brand strategy, business objectives, channel dynamics, and growth opportunities.
• Analyze market, category, channel, shopper, and competitor activities to identify opportunities, threats, and white spaces.
• Monitor competitor promotion mechanics, visibility, activation, assortment, launches, and channel strategies to assess competitive impact.
• Translate market and competitor intelligence into clear trade implications, strategic recommendations, and actionable responses.
• Identify opportunities to strengthen brand visibility, conversion, shopper experience, and competitive differentiation across channels.
• Partner with Brand and Sales to ensure trade strategy addresses both consumer demand and commercial realities.
Planning & Prioritization :
• Develop differentiated channel and activation plans based on store tier, shopper mission, channel potential, and commercial opportunity.
• Develop promotion and activation architecture, including mechanics, timing, investment, visibility, and execution requirements.
• Develop O2O plans and sale toolkits to maximize shopper conversion and sell-out.
• Consolidate ; validate and consult promotion recommendations from Commercial team, ensuring recommendations are supported by data, shopper insight, competitive context, and business rationale.
• Develop contingency plans and adjust trade priorities in response to market, competitor.
Performance Management & Execution Excellence :
• Lead and ensure effective execution of promotion, POSM, VMD, and in-store / online activation programs.
• Coordinate with Sales, Brand, agencies, and other stakeholders to ensure feasibility, quality, consistency, and timely execution.
• Monitor execution against agreed plan, KPIs, timing, and investment.
• Analyze trade and promotion performance and recommend actions to optimize ROI, sell-out, and shopper conversion.
• Enhance shopper experience through consistent and impactful online & offline visual and activation touchpoints.
Reporting, Analytics & Business Insights :
• Establish and track key activation, promotion, and execution KPIs to evaluate performance.
• Consolidate and analyze sales, sell-out, promotion, shopper, channel, and competitor data.
• Identify key performance gaps, growth opportunities, and risks through data-driven analysis.
• Conduct competitor and channel performance analysis and assess implications for brand and trade strategy.
• Evaluate promotion effectiveness, including incremental sales, ROI, discount efficiency, and execution quality.
• Develop post-campaign analysis and learning to strengthen future trade plans and activation effectiveness.
• Build a continuous test–learn–optimize loop, incorporating campaign and competitor learnings into planning.
Budget & Financial Discipline:
• Develop and manage trade marketing budgets in line with business | brand priorities.
• Monitor trade spending, investment, and budget utilization across channels.
• Evaluate trade investment efficiency and ROI and identify opportunities to improve resource allocation.
• Partner with Finance to ensure financial discipline, governance, and accuracy.
Team Development :
• Lead, coach, and develop the Trade team in strategic planning, commercial thinking, analytics, execution,
o and stakeholder management.
• Build team capability in market / competitor analysis and translating insights into actionable trade plans.
• Establish clear objectives, KPIs, ways of working, and performance standard.
• Encourage a data-driven, test-and-learn, and continuous improvement culture.
• Build strong collaboration with Brand, Sales, Finance, E-commerce, agencies, and other functions.
• Ngày làm việc: T2 - T6 • Giờ làm việc: 09:00 - 18:00 • Cấp bậc: Quản lý • Loại công việc: Toàn thời gianQuyền lợi có gì?
Lương thưởng
13th-month salary and other bonus
