Quận 1, Hồ Chí Minh (On-site)
Nghỉ trọn T7, CN
Hạn chót 07/11/2026
Đăng 2 giờ trước
Ít hơn 5 ứng viên
1. Professional Requirement:
• Proven record in managing multi-channel large-scale product marketing campaigns from concept to execution..
• Advanced skills in financial modeling for budget planning, performance tracking, and agency negotiation.
• Stellar communication, storytelling, stakeholder management, and interpersonal skills.
2. Education:
• Bachelor's degree in communication, business management, or a related field.
3. Work Experience:
• 8+ years of professional experience in marketing, with a solid focus on digital product marketing
• Experience in banking, financial technology (FinTech), fast-growing startups, or top-tier creative agencies.
• Extensive experience in content marketing, brand strategy, and managing KOL/influencer networks
• Deep understanding of performance tools and digital analytics (e.g., Google Ads, Facebook Ads, GA4, AppsFlyer) to guide creative direction.
4. Language skill:
• Proficient in Vietnamese and English or Chinese is a plus.
• Campaign Formulating & Execution: Plan, implement, and oversee integrated product marketing campaigns to achieve growth targets for digital loan product.
• Marketing & KOL Collaboration: Define brand voice and content strategy; spearhead influencer (KOL/Micro-influencer) partnerships and community-driven social content to maximize brand exposure for Consumer Banking.
• Budget Management: Formulate, allocate, and manage the product marketing budget efficiently, maximizing marketing ROI while tracking and controlling expenses.
• Data-Driven Optimization: Monitor campaign analytics, analyze product funnels, and utilize marketing data to provide insights for regular reporting and strategy iterations
• Cross-functional Collaboration: Partner with internal Data, Product, and external agencies/vendors to launch continuous marketing initiatives aligned with commercial goals.
Nếu bạn đang tìm kiếm vị trí Consumer Banking Digital Marketing Staff (Senior) tại Quận 1, Hồ Chí Minh, đây là cơ hội làm việc tại Cathay United Bank với mức lương cạnh tranh và môi trường làm việc chuyên nghiệp. Ngoài tin tuyển dụng này, Upzi còn cập nhật nhiều việc làm cùng lĩnh vực và địa điểm mỗi ngày.
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Hồ Chí Minh (On-site)
Nghỉ trọn T7, CN