Marketing Manager (Kitchen Category)

Summary:

The role translates product strategies into compelling consumer benefits, differentiated positioning and effective marketing programs. It owns marketing planning and execution across new product launches, digital and social media, KOL/Influencer campaigns, dealer events, retail communication and sales enablement.

The role works closely with Product Management, Sales, Trade Marketing, Brand & Digital Marketing, Retail and relevant partners to ensure timely, consistent and effective execution to build product awareness, strengthen dealer and consumer engagement, and support sales growth.

1. Product Marketing Planning & Campaign Execution

Partner with PMs to develop product marketing plans and lead integrated campaigns across digital, social media, KOL/Influencer, PR, events and retail channels to drive product awareness and customer engagement.

• Monitor competitor products, launches, pricing, promotions and communication across websites, social media and other marketing channels.

• Partner with PMs to develop marketing plans aligned with category priorities, target channels and customers, product roadmaps and business objectives, and lead campaign execution.

• Lead campaign concept and asset development, including key visuals, product photography, videos and consumer communication materials.

• Manage digital and social media campaigns with Brand & Digital Marketing teams; develop KOL/Influencer briefs and coordinate content, product reviews, PR and retailer touchpoints.

• Plan and manage product sponsorships, brand events, roadshows and product demonstrations with relevant teams.

2. New Product Launch & Go-to-Market

Develop and lead the execution of Go-to-Market plans for new product launches, from pre-launch preparation through launch and post-launch review:

o Define launch objectives, target audiences, product positioning, campaign concepts, communication channels, budgets, timelines and KPIs in partnership with PMs and relevant teams.

o Develop a strong understanding of product specifications, technologies and competitive advantages and translate unique selling propositions (USPs) into clear, relevant and compelling messages for consumers and dealers.

o Lead integrated launch campaigns across digital and social media channels, KOL/Influencer activities, PR, dealer events and retail touchpoints.

o Manage launch timelines and coordinate readiness across Product Management, Sales, Trade Marketing, Brand & Digital Marketing and other relevant teams.

o Monitor launch execution and performance against agreed KPIs, take corrective actions where needed, and conduct post-launch reviews to identify improvements.

3. Performance Management

Monitor performance, evaluate marketing effectiveness and ROI and identify improvement opportunities.

• Track product launch and marketing campaign performance against agreed KPIs.

• Monitor marketing effectiveness and ROI where applicable.

• Analyze consumer, market and sales feedback to identify opportunities and areas for improvement.

4. Retail Communication & Sales Enablement

Partner with PMs, Sales and Trade Marketing to develop sales tools, support product training and demonstrations, and improve retail execution.

• Lead the development of POSM and retail communication materials based on agreed product positioning and USPs.

• Manage creative briefs, design development, content approval, printing and production, and delivery within approved budgets and timelines.

• Work with Trade Marketing and Sales to implement product displays, endcaps and other in-store communication.

• Develop product presentations, sales toolkits, comparison guides and dealer communication materials.

• Partner with PMs to develop product training and demonstration materials, and support training for Sales, promoters, dealers and relevant partners.

• Review retail execution and recommend improvements to product visibility and message clarity.

5. Cross-functional & Agency Management

Coordinate cross-functional teams and manage external agencies and vendors to ensure effective execution of product marketing activities.

• Work closely with Product Management, Sales, Trade Marketing, Brand & Digital Marketing, Retail and other relevant functions to ensure effective execution.

• Manage external agencies and vendors for creative, digital, KOL/Influencer, PR, events and production activities.

• Support other Product Marketing activities and projects as assigned.

• Giờ làm việc: 09:00 - 18:00 • Cấp bậc: Quản lý