Marketing Manager/ Trưởng Phòng Marketing

POSITION SUMMARY

The Marketing Manager is responsible for developing and implementing all branding and marketing campaigns for True North School including developing the marketing strategy, leading & executing the strategy and all supporting activities, and building & shaping the brand.

RESPONSIBILITIES AND DUTIES

1. Strategy and Planning

●​ Work with the Head of School, Academic and Admissions Department to build an annual communication/ marketing strategy and recommend changes to reflect on the market intelligence, insights and trends;

●​ Analyze and monitor customers’ behaviors as well as competitors’ insights;

●​ Provide strategic advice and market insight to contribute to setting strategic direction;

2. Marketing Execution and Team Management

●​ Lead marketing campaigns across a range of traditional and digital channels to build awareness, engagement and generate leads to contribute to student enrolments;

●​ Cooperate with partners and internal departments to execute the communication & marketing plans and other initiatives (if any);

●​ Organize and assist in hosting business events within the school campuses for profile raising and accessibility to the local community;

●​ Monitor, evaluate and report the effectiveness of marketing campaigns on a monthly, semester and yearly basis;

●​ Lead and develop the Marketing team in their performance and provide appropriate training and support;

3. Client Relationship Management

●​ Collaborate with Admissions and Operations team to understand sales requirements and adapt marketing tactics and activities to better support admission and operations;

●​ Support other departments by helping produce sales and marketing materials;

●​ Research new potential clients and execute external clients’ projects (if assigned);

●​ Increase the effectiveness of lead generation, and work side by side with the Head of

Admissions to maximize the conversion rate, from lead through to enrolment;

●​ Lead the work on maximizing Parents and Students satisfaction;

4. Other tasks as assigned by the BOD

BENEFITS

● Competitive salary package

● Premium health insurance

● Up to 32 days of paid leave per year (plus public holidays)

● Free tuition and school development fee for employees’ children

● Free access to the swimming pool and gym

● Laptop provided, lunch provided

● International working environment

● Professional development and career growth opportunities

● Supportive and collaborative team

• Ngày làm việc: T2 - T6 • Giờ làm việc: 08:00 - 17:00 • Cấp bậc: Quản lý • Loại công việc: Toàn thời gian