Sales Manager

Company: PGI – Authorized Distributor of Audio & Technology Products

Business Unit: Alpha Works Vietnam

Reporting to: Head of Sales

Scope:

Lead and scale the MT/GT business, including distribution expansion, channel strategy, and sustainable growth development across key markets and provinces.

Job Objective

Own end-to-end performance of MT/GT channels, covering revenue, growth, distribution coverage, and operational efficiency. Drive not only sales results but also build a scalable and sustainable growth system.

Key Responsibilities

1. Channel Management & Strategy

- Lead overall performance of MT/GT channels (sell-in & sell-out)

- Develop and execute channel strategies across different growth phases

- Optimize SKU prioritization, stock allocation, and sales policies

- Manage key accounts and distributors to ensure effective partnerships and controlled growth.

2. Distributor Network Development

- Expand and restructure the distributor network

- Define segmentation (key / growth / low-performing partners)

- Optimize resource allocation based on ROI and performance

- Build strategic relationships with decision-makers for long-term collaboration.

3. Provincial Market Expansion

- Develop structured expansion strategies based on data and market insights

- Execute cluster-based expansion plans with clear prioritization

- Ensure effective sell-out and sustainable performance post-expansion

- Drive coverage aligned with revenue and ROI targets.

4. Sales Team Leadership

- Build and develop MT/GT sales organization

- Design team structure and coverage model

- Coach and develop line managers (ASM)

- Establish standard ways of working to enable scalability.

5. Cross-functional Collaboration

- Coordinate with Marketing, Supply Chain, and Admin teams

- Align campaigns with market realities

- Ensure product availability, timely execution, and activation quality

- Monitor and optimize ROI of trade activities

6. Planning & Performance Management

- Lead monthly, quarterly, and annual planning

- Forecast sales and market trends

- Analyze root causes and drive data-informed decisions

- Adjust strategies based on performance insights.

Key KPIs

- Revenue (sell-in & sell-out)

- Channel and regional growth

- Distributor productivity and quality

- Market expansion effectiveness (coverage & ROI)

- Team performance and capability development

- Operational efficiency (inventory, campaign ROI, cost control).

• Giờ làm việc: 09:00 - 18:00 • Cấp bậc: Quản lý