Digital Marketing Manager (B2B)

JOB REQUIREMENTS

Key Responsibilities Team Leadership & Management • Lead, manage, and develop a team of six direct reports across marketing functions. • Set clear priorities, allocate resources effectively, maintain accountability, and drive high-performance standards. Strategy Implementation & Execution • Translate marketing strategies into structured execution plans, timelines, and deliverables. • Ensure all activities align with commercial objectives and business priorities. Campaign Delivery Oversight • Oversee and actively contribute to the planning and execution of integrated marketing campaigns across digital, content, outbound, and event channels. • Ensure campaigns are delivered on time and meet performance expectations. Account-Based Marketing (ABM) • Coordinate and execute structured ABM programs for priority target accounts. • Work closely with Sales teams to support targeted engagement and pipeline growth. Sales Enablement • Drive the development and delivery of sales support materials, including: o Pitch decks o Case studies o Sales collateral o Campaign assets

Ensure marketing resources effectively support account progression and revenue generation. Operational Management • Maintain campaign calendars, workflows, and project management processes. • Ensure efficient coordination and delivery across all marketing activities. Performance Monitoring • Track campaign execution metrics and delivery performance. • Identify gaps, remove blockers, and adjust plans to maintain output quality and commercial alignment. Cross-Regional Collaboration • Collaborate closely with leadership teams in Australia and regional sales stakeholders. • Ensure alignment on priorities, timelines, and account focus. Continuous Improvement • Identify workflow inefficiencies, capability gaps, and process improvement opportunities. • Implement scalable improvements that enhance team effectiveness and delivery quality.