Yêu cầu công việc
- Bachelor’s degree in Business, Marketing, E-commerce, or related fields, with 5+ years of experience in e-commerce, marketplace, digital commerce, or commercial roles.
- Proven hands-on experience managing Shopee and/or TikTok Shop, preferably in premium consumer goods, home & living, retail, lifestyle, or FMCG categories.
- Strong understanding of e-commerce P&L, sales target management, margin, promotion cost, marketing investment, platform fees, and profitability levers.
- Able to operate marketplace stores end-to-end in-house, including store management, listing setup, campaign execution, pricing/promotion updates, stock coordination, and platform compliance.
- Solid understanding of social commerce, affiliate, livestream, short-form video, platform ads, media planning, and content-driven sales growth.
- Strong analytical mindset with proficiency in Excel and Power BI to translate business data into clear insights and action plans.
- Strong communication, negotiation, and coordination skills with platform KAMs, SCM, 3rd party warehouse, agencies, creators, affiliates, and internal teams.
- Hands-on, self-driven, agile, detail-oriented, and able to manage both strategy and execution in a lean, fast-paced in-house environment.
Công việc cụ thể là gì?
- Lead the brand’s end-to-end e-commerce growth with a primary focus on Shopee and TikTok Shop.
- Own the full business cycle and operate 100% in-house, covering commercial planning, marketplace operations, performance marketing, content commerce, promotion, fulfillment coordination, and P&L delivery.
- Own the full e-commerce P&L, including sales, gross margin, marketing investment, promotion cost, platform fees, and overall profitability.
- Build and execute annual, quarterly, monthly, and campaign-level business plans for Shopee and TikTok Shop.
- Continuously monitor and improve Media ROI, promotion effectiveness, and overall investment efficiency.
- Lead commercial planning for key platform moments, including Double Day, Mega Campaign, Brand Day, Payday, and livestream campaigns.
- Plan and optimize pricing, vouchers, bundles, GWPs, hero SKUs, NPDs, and platform-exclusive offers.
- Negotiate with platform KAMs to secure visibility, traffic support, campaign slots, and growth opportunities.
- Lead social commerce growth strategy across content commerce, affiliate, short-form video, livestream, creator collaboration, and conversion optimization.
- Build social commerce plans that connect awareness, product education, traffic, and sales conversion.
- Manage and optimize affiliate, creator, and livestream performance, including product selection, pricing mechanics, content direction, host performance, and scalable conversion triggers.
- Own and optimize e-commerce marketing investment across platform ads, affiliate, livestream, short-form video, vouchers, and campaign funding.
- Build and optimize media plans to balance brand visibility, traffic generation, sales conversion, and profitability.
- Operate Shopee and TikTok Shop end-to-end in-house, covering store operation, listing management, campaign setup, pricing/promotion updates, content updates, marketing execution, and daily store health management.
- Manage operational performance across fulfillment, stock allocation, customer service, ratings/reviews, returns/cancellations, and platform compliance.
- Coordinate with SCM, 3rd party warehouse, to ensure campaign readiness, smooth order flow, and fast issue resolution.
- Own the e-commerce data analytics and reporting framework via Power BI to support business tracking, performance review, and decision-making.
- Build and maintain Power BI dashboards that provide a clear view of business performance.
- Analyze business performance to identify growth opportunities, performance gaps, risk areas, and commercial improvement levers.
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