Product Marketing Manager

Overall Purpose

The Product Marketing Manager is accountable for managing existing and new product portfolio and is the champion of new product development (STM) and commercialization process in Vietnam

Duties and Responsibilities

Product portfolio management

Understand the needs, issues, and opportunities of our key customers and segments, and their customers (consumers)

Be accountable for new application opportunities for Rich’s product portfolio by developing sound understanding of the market and industry trend, product attributes of each product category and conduct product/receipt testing in order to maximize product application

To conduct market visits on a regular basis

Track, monitor and manage the vitality of the product portfolio management

To ensure customers get good and right products which are within specifications from manufacturing to end-user level

Investigates and resolves product quality issues as required

To develop product P&L

New product development

Develop new product ideas to nurture PLC process for growth

To initiate new product development, line extensions & market development activities

To be responsible for product sampling, compliance/regulatory issues management

Monitors initial forecasts of new products and makes recommendations for adjustments for the first year product in the market

Prepares pricing proposals for approval

Work with functional department associates to generate good product sales performance

Leads and conduct “Voice Of Customer” to improve customer understanding to identify new product opportunities gaps that satisfy customer needs

To collect information on market trend and competition on an ongoing basis.

Marketing plan development

To contribute to the development and implementation of annual marketing plans

To assist in the planning, development and execution of Indonesia PR/consumption programs

To build Rich’s Customer Care Centre as the expert in NDWT by coordinating and developing workshops and seminars to enhance customers’ skills and knowledge

Assists with coordination of special department projects

Benchmark studies, focus groups & related research projects

Coordinate internal distribution of literature

Coordinates distributing of market information from marketing department to all related areas

Co-ordination between field, Regional Marketing and HQ

To maintain close communication with key associates to ensure adequate understanding of progress, problems or changes

To help improve and maintain a systematic and clear communication between field associates, Regional Marketing and HQ

• Giờ làm việc: 08:30 - 17:00 • Cấp bậc: Quản lý