Project Marketing Manager (Real Estate - Urgent)

Job Title: Project Marketing Manager.

Department: Marketing

Reports to: Head of Sales & Marketing

Work Location: Head Office- 44B Nguyen Van Troi Str, Cau Kieu Ward, HCM.

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N.H.O is looking for a Project Marketing Manager to join our team and responsible for developing and leading the overall marketing strategy and execution for assigned real estate projects throughout the project lifecycle.

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RESPONSIBILITIES

1. Project Marketing Strategy & Planning

- Develop the overall marketing strategy and communication direction for assigned real estate projects.

- Build comprehensive marketing plans aligned with project objectives, development timelines, sales targets, and market conditions.

- Develop project marketing strategies across all of phases for the project.

- Define key marketing objectives, target audiences, communication pillars, key messages, channels, KPIs, and timelines for each project phase.

2. Market Intelligence & Product Positioning

- Conduct market research and continuously monitor market trends, customer behavior, competitor projects, pricing, product offerings, sales activities, and absorption rates.

- Work closely with Sales, agents, agencies, and relevant stakeholders to gather market feedback and customer insights.

3. Integrated Marketing Campaign Management

- Lead the development and execution of integrated marketing campaigns across multiple channels. Develop campaign concepts, communication themes, creative directions, and key messages.

- Manage the full campaign process from briefing, planning, production, execution, monitoring, optimization, and post-campaign evaluation.

- Ensure all marketing activities are delivered on time, within budget, and according to approved quality standards.

4. Sales & Business Coordination

- Develop and manage campaigns including events, social media, communication follow the master plan.

- Work closely with clients’ internal communication team.

- Work closely with clients’ executive teams, preparing speaking points and creating formal documents outlining speaking engagements.

5. Agency & Stakeholder Management

- Manage and coordinate external agencies, suppliers, media partners, production houses, creative teams, and other marketing vendors.

- Lead cross-functional collaboration among Marketing, Sales, Product Development, Design, Finance, Legal, and other relevant departments.

- Working with vendor/agencies to order & manage marketing materials: Sales kit, CGIs, Rendering video, miniature, Video clips, mock-up units…

6. Marketing Budget & Performance Management

- Develop marketing budget for the Project, control and evaluate the implementation of the approved budget.

- Prepare regular marketing performance reports, including weekly/monthly updates and post-campaign evaluations.

7. Team Leadership & Project Management

- Lead and manage project marketing team members and coordinate resources according to project requirements.

- Proactively identify potential risks, delays, or issues and develop appropriate solutions.

8. Management Reporting & Other Responsibilities

- Prepare and present marketing strategies, campaign plans, budgets, and performance reports to Management.

- Provide regular updates on project marketing progress, market developments, campaign performance, and key challenges.

- Other task assigned by Management.